A website is the heart of a dental practice’s ability to communicate important information and build trust with prospective patients. Potential patients in your area are using the web to research and find out who the best dental provider is for them. The more personalized the website, the better opportunities a dental practice can have to attract quality patients.
Here are some ways to make your website effective:
Embed Positive Google Reviews on Your Site
Reviews have become the most valuable way to communicate the quality of your practice. Everyone is now looking at reviews to make a buying purchase, and dental practices are no different.
Having your reviews highlighted for patients to read can help your office build trust. We recommend having a tab at the top and integrating reviews directly from your Google profile. Showcasing your 5-star reviews can have a stronger impact than just posting testimonials in text.
Place Personalized/Recent Photos Throughout The Site
The most common complaint on review sites are not about the treatment, but about the patient experience with staff and doctors. Show prospective patients they will have a great experience with your team by sharing friendly and warm photos of the team.
In certain demographics, patients may care about the advanced technology or having a modern office. Having photos showcasing that can create interest in your practice as well.
Unique Value Propositions and Treatments You Want to be Known For
Just including a list of services or a generic description of your practice is not enough. Your website should also focus on highlighting what is unique about your practice. It could be highlighting how many years your staff has been with the office, the technology your office uses for patient comfort, an in-house membership or financing plan to communicate affordability or that your practice strives for patients to never wait.
No two dental offices are the same – make sure you use your site to educate the benefits of your practice.
Doctors Bio/Meet Our Team Page
Our data shows us that patients visit the doctor biography page often. They are making a decision to put their oral health in your hands so it only makes sense they want to read and learn more about the person providing them care. In addition, they will often be working with your staff and including staff information can create lots of trust.
Items you may want to add include, your certifications, specialties and/or areas of expertise in your field.
New Patient Offers/Treatment Consults
Providing offers or new patient specials can attract patients who may be looking for a new dentist in your area. In addition, we’ve seen initial consult offers as a great way to get patients in the door. In addition, you can provide financing and In-House Membership programs as an incentive. And finally, your website is a great place to highlight special treatments and any coinciding offers – ie. “Complimentary Consult for Tongue-Tied Treatment”.
Website & Marketing Help for Your Dental Practice
Are you looking for an affordable & reliable way to upgrade your outdated practice website? The DocSites recently received a 4.8 out 5.0 in an independent Survey for our affordable website services! We are happy to provide you valuable information during our no-obligation sales process.
Call us directly at 888-980-4949 to speak with our team today or visit https://www.docsites.com/